Mortgage & Real Estate Marketers Focus On The Hispanic Homeowner Market

The Hispanic market segment continues to show consistent home buying strength. According to research from Geoscape, there is growth away from the traditionally Hispanic pockets of the Southwest into states like Oregon, Washington, North Carolina, Colorado and Illinois.

Here are some key statistics provided by Geoscape:

•         Since 2000, the number of Hispanic Homeowners has risen 47%. The overall increase in total   homeowners is 8%
•         Hispanics are projected to comprise half of all US homebuyers over the next 6 years
•         Hispanics represent 18% of the U.S. population, yet acquired 50% of home mortgages since 2010
•         Hispanic households spend an aggregate of more than $802MM annually on moving, storage and freight services.

The Dataman Group Hispanic First Time Home Buyer List provides Mortgage and Real Estate marketers with their best opportunity to take advantage of this trend and market to this top-response group.

Marketers can contact Dale “DataDale” Filhaber at Dataman Group 800.771.3282 for additional information about Hispanic First Time Home Buyer prospects.