A survey released by TD Bank showed that more than a fourth of South Floridians move their money when they move to a new home.
According to the survey, six of 10 Floridians aren’t willing to drive more than 3 miles from home to bank. Nationally, 69 percent of Americans will go up to 5 miles.
Even though online banking continues to grow in popularity, most home owners still want a bank close by for non-routine banking and consulting.
Banks who market to New Homeowners in a 5 mile radius around their branches can grow their account base by reaching the right people at the right time.
Dataman Group in Boca Raton has been providing banks, credit unions and other financial institutions with New Homeowner lists, business lists and consumer data for over 30 years.