Water Dealers Can Improve Their marketing Results using the WQA Consumer Study

Press Release from Dataman Group Direct


There is alot of marketing intelligence in the 2015 WQA Consumer Opinion Study and those water dealers who use this material proactively will generate new leads for their dealerships.


One standout point from the Study that Water Dealers can easily and cost effectively act on today and that is marketing to New Homeowners.


The Water Industry has traditionally used the New Homeowner list for years.   The WQA Survey validates this once again. According to the Study, a majority (60%) of those that purchase a water softener tend to purchase one within one year after buying or leasing a home.  


Why are New Homeowners such a great market? Because the water doesn’t taste the same as it did in their old home.  


Any Water Dealer who does not market to New Homeowners is missing out. Since New Homeowner lists are typically small, dealers need to reach out to every single new homeowner name they can get their hands on. Not only that, they should reach out to them more than once – to enhance their name recognition and branding.


While many dealers feel that it’s necessary to be the very first one in the home, according to the WQA Survey, the key here is the phrase “within the first year”. Sure, some people take care of this right away – but, according to the survey, 60% of them will buy a water softener within the first year.


Businesses who are looking to increse their business need to ask themselves this - if a New Homeowner types in water filters in Google, is your Dealership going to come out on top?   Unless a business has unlimited marketing dollars to insure top 3 placements, they need to reach New Homeowners before they click on someone else.


Mail them, call them, stop by and introduce yourself – every New Homeowner name is a valuable lead.


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