RevTrax is an Offer Management Platform (OMP). An OMP hosts and manages all of your consumer facing offers/incentives within its own ecosystem. Whether the offer is in an email, display ad, brand site, affiliate site, etc - an OMP provides offer-consistency across channels.
Since consumers are always in the OMP ecosystem while interacting with offers - Omni-channel marketers can now track who, what, when, where, why, and how a consumer interacts and redeems an offer in-store. This data that is generated, is then continually used to optimize/inform future efforts - thereby increasing marketing efficiency.
Founded in 2008, RevTrax is headquartered in New York City