Catalyst

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110 Marina Drive
Rochester, NY 14626

About Catalyst

Catalyst is a marketing agency that helps clients develop more profitable customer relationships. We take the guesswork out of marketing decisions by combining our intellectual curiosity and inquisitiveness with hardcore analytics and measurement. We call it Science + Soul. It's a powerful combination that improves our clients' marketing, because it yields deeper insights that anticipate customers' needs better.

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Content by Catalyst

6 ways brick & mortar stores can succeed in the omnichannel age

6 ways brick & mortar stores can succeed in the omnichannel age

6 ways brick & mortar stores can succeed in the omnichannel age

By Catalyst

Technology has wreaked havoc on the retail landscape. In order to compete, brick-and-mortar stores must embrace it and create an integrated online and offline environment that satisfies their customers. Here are six proven strategies,
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How to Develop More Effective Life Cycle Marketing Programs

How to Develop More Effective Life Cycle Marketing Programs

How to Develop More Effective Life Cycle Marketing Programs

By Catalyst

This white paper is written for franchised retail organizations, and details how to structure proven-effective life cycle marketing programs. It's especially pertinent for automotive services retailers.
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Marketing Mix Modeling: What it is, Why you need it, and how to do it

Marketing Mix Modeling: What it is, Why you need it, and how to do it

Marketing Mix Modeling: What it is, Why you need it, and how to do it

By Catalyst

Marketing mix modeling is a powerful analytics tool that helps you accurately predict which channels to invest your media spend in. It's the secret to a truly effective omnichannel approach.
Read More

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News about Catalyst

Catalyst Introduces Easier Version of CatalystLSM™

Posted 1/22/2016

Nancy McCrave, Catalyst Customer Experience Designer, Featured in January issue of CRM Magazine - See more at: http://www.catalystinc.com

Posted 1/22/2016