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Understanding in-store customer behavior is an absolute necessity and Experience MINT delivers solutions ranging from traffic counts and closing ratios to full path analytics that show exactly what occurs at your retail locations. Just like web analytics for e-commerce, retail analytics measure the exact behavior of customers and employees and can refine in-store marketing, merchandising, and operations to help drive profitability.
We go beyond just gathering data, we take it a step further and provide strategic direction based on the retail intelligence so you can immediately witness the benefits. We integrate data gathering tools and capture meaningful data critical to understanding how your environment is engaging customers and delivering ROI. Then we provide actionable insights on how to make incremental changes that have immediate and long-term benefits.